Breast Cancer Survivor Woman Creates a Bra Line Clothes

Laurel Kamen Story:

Kamen noticed a gaping hole in the fashion market and decided to fill the niche herself.

Being diagnosed with breast cancer in September 2011, Kamen underwent a mastectomy. Then failing to find clothes that would be both comfortable and fashionable during her post-operation recovery period.

 Kamen is debuting the Alloro Collection, a fashion friendly line of clothing suited for post-op recovery.

"I didn't want to have to step out of the world of fashion just because I had breast cancer," Kamen said. "I wanted to stay in the world of fashion, still be able to buy a nice dress to go out to dinner, or a nice blouse to go to a Bat Mitzvah or a wedding. I just felt that women with all of these sensitivities need to be addressed, and they could still look gorgeous."


The Alloro line is part of a growing movement to accommodate breast cancer survivors. Just last month, Victoria's Secret responded to a Change.org petition asking for a line of "survivor" mastectomy bras, and Nordstrom department stores offer a service that will convert any basic bra or camisole into a mastectomy bra.

Kamen and her business partner and best friend Christine Irvin considered the effects of breast cancer treatment on a woman's body, taking into account the change in neckline, color pallor and sensitivity.

"We started looking at what we could do to really help a woman get beautiful back in her life and recapturing the color that cancer had drained from her life," Irvin said.

The collection is made up of 14 original pieces, all of which will be sold entirely online and through trunk shows.

The Former American Express executive, and Irvin, a Wall Street veteran, this is quite the change of pace.

"We can both laugh. We can both say that we've been fashion followers," explained Irvin. "We've switched from reading the Wall Street Journal first to reading Vogue first."

One thing's for sure, the clothes don't make the woman. The woman makes the clothes.

Twenty-five percent of all proceeds from the Alloro Collection will be donated to the Breast Cancer Foundation.


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